Chobani pushes into peanut butter | 2021-09-20


NEW BERLIN, NY. — Chobani is making its first foray into the peanut butter aisle with a new portfolio of peanut butter flavored nutrient spreads. The lineup includes three peanut butter spreads and two nut and fruit blends for babies. All are made with non-GMO ingredients and are certified kosher and gluten-free.

The peanut butter flavored nutrient spread is made with peanuts, rapeseed oil, whey protein, palm oil, milk minerals and salt. Each 32-gram serving contains 200 calories, 17 grams of fat, 8 grams of protein and 4 grams of sugar. The spread is available in 1.12-oz squeeze packs and a 10-oz multi-serve jar.

The chocolate peanut butter spread combines peanuts, rapeseed oil, whey protein, Dutch cocoa, palm oil, milk minerals, natural flavors and salt with a nutrient extract blend of spinach, broccoli, sweet potato, mushroom and sunflower seeds. Each 32-gram serving contains 200 calories, 16 grams of fat, 8 grams of protein and 5 grams of sugar. The spread is available in 1.12-oz squeeze packs and 10-oz multi-serve jars.

The cookie dough peanut butter flavored spread blends peanuts, rapeseed oil, whey protein, brown sugar, palm oil, milk minerals, salt, natural flavors and a nutrient extract blend of spinach, broccoli, sweet potato, mushroom and sunflower seeds. Each 32-gram serving contains 200 calories, 17 grams of fat, 8 grams of protein and 4 grams of sugar. The flavor is available in 1.12-oz squeeze packs.

Designed for infants, the nut and fruit blends are formulated to reduce the choking hazard associated with the early introduction of peanuts recommended by the American Academy of Pediatrics, Chobani said.

The apple peanut butter blend includes peanuts, apples, coconut oil, palm oil and skim milk. Each 20-gram packet contains 130 calories, 11 grams of fat, 3 grams of protein and 3 grams of sugar. The product is available in 6-count multipacks of 0.7-oz squeeze packs.

The banana peanut butter blend combines peanuts, bananas, coconut oil, palm oil and skim milk. Each 20-gram packet contains 130 calories, 10 grams of fat, 3 grams of protein and 3 grams of sugar. The product is available in 6-count multipacks of 0.7-oz squeeze packs.

To create the spreads line — called Chobani Ends Child Hunger Peanut Butter Flavored Nutrient Spreads — Chobani joined forces with Edesia Nutrition, which participated in its Incubator program in 2019. Edesia manufactures all Chobani’s new spreads.

Chobani will donate 100% of the profits from its new spreads to Edesia for production of Plumpy’Nut, a fortified peanut butter that Edesia ships to 60 countries around the world to nourish children with acute malnutrition.

“Edesia was the first non-profit participant in our Incubator program in 2019, and we knew we had to work together because our missions are very aligned,” said Hamdi Ulukaya, founder and chief executive officer of Chobani. “Childhood hunger in the US and malnutrition globally are dual crises, and we have the opportunity and the responsibility to take additional action through this beautiful partnership.”



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