Through the commercial, Country delight emphasizes on educating on what makes Country Delight Milk, 100 per cent natural. The TVC makes the viewer understand the process of production and delivery, straight from farm to their doorstep. With the milk testing kit on first order, the brand displays confidence in its product and the promise made to its consumers.
Also read: Tobacco giant probed in Italy over ‘covert advertising’ The TVC begins by showcasing how regular milk ads follow a typical storyline of a mother chasing her child to drink milk and then almost “magically”, the child loving the milk. The ad then takes a twist with the brand promising not to follow the same routine. Instead, it shows how Country Delight milk is collected from local farmers, run through quality tests and delivered within 36 hours of milking to consumers’ doorstep. The commercial concludes with Dixit sharing the brand ethos, “Naturally Acha Naturally Sacha”
Chakradhar Gade, co-founder, Country Delight said, “The inception of Country Delight was this consumer obsession where we wanted to provide our customers with 100% fresh cow and buffalo milk, which gives the true benefits for which milk has been known for generations.”