BEING in the beauty industry, the Celmonze Group of Companies understands the importance of helping others to feel good about themselves, which boosts their self-esteem and confidence.
The group initiated a charity drive to raise funds for Persatuan OKU Sentral on Facebook Live.
It featured the sale of health and beauty products at discounted prices.
For every purchase above RM300, RM50 was donated to the association.
Within two weeks, the campaign managed to raise RM25,000 which was used to purchase hygiene products for 250 families.
Seventy licencees of the group, namely Celmonze The Signature, Verthys The Signature as well as 250 dealers and their teams and business partners joined in the efforts.
The donated items were packed into a “Hygiene Care Box” which included adult diapers, milk powder, laundry detergent, shampoo, body wash, toothbrushes, toothpaste and sanitary pads.
The beneficiaries included the visually impaired, elderly, orphans and the urban poor.
Celmonze Group chief operating officer and co-founder Tay Aik Meng said it had been actively working with local non-governmental organisations such as the National Cancer Council, orphanages and homes for the elderly.
It also helped in a fundraising campaign with the Health Ministry for its frontliners last year.
With a strong network of companies and agents, Tay knew that despite being unable to operate with current restrictions, they could still lend a hand to those in need.
The group decided to reach out to NGOs that it had never worked with before such as OKU Sentral, for people with disabilities.
It took note of the efforts of OKU Sentral president Senator Datuk Ras Adiba Radzi (pic), who is also Bernama chairperson, in helping this group of Malaysians –from setting up vaccination centres to distributing aid to their families.
“I would like to thank all franchisees, dealers and customers who supported this campaign, despite these difficult times,” said Tay.