Skincare brand SkinKraft eyes Rs 450 crore revenue in three years, Retail News, ET Retail

Skincare brand SkinKraft eyes Rs 450 crore revenue in three yearsNew Delhi: Skincare brand SkinKraft, a part of the Hyderabad-based Incnut Group, is hoping its revenue will increase three times to Rs 450 crore in three years on the back of a growth strategy that includes category expansion and improving brand visibility.

The company, which recorded revenue of Rs 155 crore last financial year, is also betting on the launch of 3D-printed skin and body products across large online marketplaces, Chief Executive Officer (CEO) Chaitanya Nallan told ETRetail in an interview.

“The company drives its sales primarily from metro cities and big markets such as Maharashtra, Delhi, Karnataka, Hyderabad, Telangana, and Tamil Nadu. Additionally, it has gained popularity in the North-East part of the country,” he said.

Launched in 2019, SkinKraft offers skin and hair care products and claims it has around a million customers. The firm recently forayed into the men’s skincare segment, which is driving about 25-30 per cent of total sales. Going forward, the brand plans to launch customizable body care and baby care products.

Nallan said the company will invest money in marketing and product research and development. Its parent Incnut Group also houses Ayurveda beauty brand, Vedix. The company raised Series A funding of $4 million from RPSG ventures last year.

SkinKraft sells its products through marketplaces including Amazon and Myntra in addition to its own platform. It plans to explore offline expansion and enter the international market soon.

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