The Men’s Lab ropes in Suniel Shetty as brand ambassador, Marketing & Advertising News, ET BrandEquity

BE Exclusive: The Men's Lab ropes in Suniel Shetty as brand ambassadorSuniel Shetty has been recently appointed as the brand ambassador for The Men’s Lab’s intimate hygiene product range.

Shetty said, “I am thrilled to be associated with a product range that can help men maintain good personal hygiene. In the past, any man’s grooming routine consisted of a single product. They were unaware that different body parts needed extra care. And so, I am proud to support the goal of The Men’s Lab – to make the correct range of intimate hygiene products for men easily accessible. All round hygiene is a must to encourage healthy growth and evolved longevity.”

Hiren Shah, founder, The Men’s Lab, elaborated, “Indian men, in particular, do not talk much about grooming and hence there is lack of knowledge in the space for the correct range of products to be used is limited. At The Men’s Lab, we want to educate men to use the right products, especially when it comes to intimate hygiene.”

The ad is conceptualised by Centrick Marketing Solutions…

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