A campaign has launched to encourage visitors to Scotland to explore beyond its most famous landmarks – namely the Glenfinnan Viaduct, which was used as part of the filming of the Harry Potter film franchise.
Sine MacKellaig-Davis, Chair of Road to the Isles Marketing Group, said: “Whilst some 350,000 tourists visited the Glenfinnan Viaduct and monument before Covid, a large percentage of those didn’t extend their visit west, and missed out on the large variety of arts, culture, wildlife, beaches, sunsets and sights found beyond the bridge.
“The viaduct and monument are incredible sights to see and we’re extremely fortunate that tourists flock to see it, but there is so much more to the region.
“As we start to move in the right direction following a tough year for tourism and hospitality, we want people to travel the road less travelled, spend some more time immersed in the true West Highland culture, and discover the abundance of hidden gems on the coast that will excite, inspire and entertain.”
The campaign #MyRoadtotheIsles aims to encourage tourists to ‘explore beyond the bridge’
Keen to add some variety to your Scottish staycation itinerary? Here we reveal the top 10 places to visit in Scotland this summer. Below we take a look at some of the highlights.